The site presents the Store's displays, with particular attention being given to the latest additions to B&B Italia's collections and to updates relative to the Store. B&B Italia Store's online "shop window" illustrates the services it offers to its customers. It also functions as a point of contact between the customer and our consultants, whether to receive information or make an appointment. For further information relating to B&B Italia's collections, we invite you to visit the B&B Italia Store, 250 Brompton Road, London, SW3 2AS, or alternatively the website www.bebitalia.com B&B Italia Store London 250 Brompton Road, London, SW3 2AS Tel. + 44 (0) 20 7591 8111 - Fax + 44 (0) 20 7591 8122 E.mail store.london@bebitalia.it Store opening hours: Monday - Saturday 10am - 6pm / Sunday 12 noon - 5pm Last update: 04 June 2008 Website best view: Monitor 1024x768 + Explorer 5 + Flash 7 © B&B Italia Spa (P.IVA IT13055470150), 2008 - All rights reserved. Site Design & Development: AXIS communications

CONCEPT The London B&B Italia site was originally a length of car showroom that stretched between Brompton Road and South Kensington tube station. Designed by John Pawson in 2000 working in collaboration with Antonio Citterio as the Interior Architect, the building ingeniously exploits what is an exceptional space. Pawson's trademark fusion of inspired use of light and exquisite materials has created an ideal environment for B&B Italia. From the street it appears as a huge sculpture; its minimal aesthetics and materials - sheet glass, natural stone and bronze - setting it apart from the neighboring Georgian houses. An intriguing glimpse of the interior space is seen through the monumental façade. Once inside, the spilt-level visible from the street reveals itself to be a mezzanine above the ground floor. This leaves the ground floor's 120 m longitudinal visual axis free and uninterrupted, maximizing the spatial effect of the building's unusual structure. Skylights run the length of the walls and at the very back, huge windows mark the endpoint of the space. Looking out onto an urban landscape and then up to the vastness of the sky, the view from the entrance creates a sense of acceleration towards the showroom. Viewed from the back, the glazing instills a feeling of calm and conclusion. The collaboration of Pawson and Citterio, their shared principles of superior quality and innovative design has resulted in an exciting, contemporary style - and the perfect home for B&B Italia in London.

STORE OPENING HOURS Monday - Saturday 10am - 6pm / Sunday 12 noon - 5pm CONTACTS AND CATALOGUES REQUESTS B&B Italia Store staff are at your disposal to supply you with your requested information or catalogues. Please fill in one of the following forms. Your request will be fulfilled as soon as possible Form for Private users Form for Professional users GENERAL INFORMATION Map of store location TRANSPORT LINKS UNDERGROUND - Nearest station: South Kensington - 5 minutes walk away (District, Circle and Piccadilly lines). MAINLINE TRAIN - Nearest station: Victoria - Approximately 10 minutes away by taxi or by Underground (District and Circle lines). PARKING PAY AND DISPLAY - Parking available in surrounding streets with some free parking available on Saturday afternoons and Sundays. SECURE CAR PARKING – North Terrace and Sloane Avenue. AIRPLANE GATWICK AIRPORT - Linked by Gatwick Express to Victoria Mainline and Underground station. Onward journey approximately 10 minutes by taxi or Underground (District and Circle lines). HEATHROW AIRPORT - Linked by Underground to South Kensington station (Piccadilly line). STANSTED AIRPORT - Linked by Stansted Express to Liverpool Street Mainline and Underground station. Onward journey approximately 30 minutes by taxi or Underground (Circle line direct or Central line and Piccadilly lines).

|09.07| Store News 100% Design 2007 This year sees the launch of striking new furniture and accessories by Zaha Hadid, Patricia Urquiola, Antonio Citterio and Naoto Fukasawa.

|06.07| Store News Luis We are delighted to have the new Luis range now on display in our showroom.

|03.07| Store News Le Bambole This year B&B Italia introduced an updated and refined version of this successful and award winning collection designed in 1972 by architect Mario Bellini.

|12.06| Store News The London Store website is on-line B&B Italia Store London’s new website was launched on December 8th 2006: a new, important point of reference for those who love design.

|09.06| Store News Moooi In January 2006 B&B Italia acquired 50% of this prestigious Dutch design company based in the Netherlands.

CORPORATE NEWS

|04.08| B&B Italia News Milan, new designs for 2008 B&B Italia presents its new projects, fruit of the designers’ creativity and the company’s capacity to concretely translate imagination and intuition into industrial processes.

|09.07| B&B Italia News B&B Italia's Outdoor collections B&B Italia is debuting in the world of outdoor furniture in the stage of the new pavilion at the Maison & Objet trade fair.

|07.07| B&B Italia News Le Bambole are back B&B Italia presents Le Bambole ’07, a revamped version of the sofa and armchair collection designed by Mario Bellini in 1972 and winner of the “Compasso d’Oro” in 1979.

THE COLLECTION DISPLAYED B&B Italia Store invites you to discover the products from the B&B Italia and Maxalto collections, belonging to an international legacy built up over the last forty years. Alongside these collections we have added original accessories, which reflect the most recent trends, with the common thread of quality uniting the two. - B&B Italia Collection - Maxalto Collection - Object Collection - Moooi Collection In confirmation of its vitality and pioneering spirit, B&B Italia is proud to present the "Project Collection". This will be an important new addition opening to the world of contract design. - Project Collection Other elements which make up the domestic universe such as carpets, lighting, and a range of design objects carefully selected by B&B Italia surround the furniture, creating a coherent dialogue between the various parts. For further information relating to B&B Italia's collections, we invite you to visit the B&B Italia Store at 250 Brompton Road, or alternatively the website: www.bebitalia.com CUSTOMER SERVICES Consulting A qualified team follows our customers orders in each phase of the purchasing process, helping to define the most appropriate solutions for their particular space and living needs. Interior Design From single rooms to the most complex situations, our solutions reflect the interior design philosophy of B&B Italia. Colour schemes, internal partitions and ambience are carefully studied before even thinking about the furniture. Transport and installation Our specialist delivery teams transport the selected products and install them quickly and with care in the client's home. Post-sales support Our consultants follow up on clients' orders to ensure their complete satisfaction and will gladly advise on further development of the scheme that the client may require.

B&B ITALIA www.bebitalia.com B&B Italia, founded in 1966, has proven itself a leader in the contemporary furnishing sector, and is today a valid reference point for design at international level, acting as a spokesperson for those universally recognised values which the world of design expresses. In its 40 years of activity the company has carved out a path unique in the ambit of Italian design, which has garnered remarkable results both from an aesthetic-formal point of view, and in terms of quality and innovation. B&B Italia collections: B&B Italia collection Object collection Project collection Information and services: Customer Service News and events Corporate Profile

MAXALTO www.maxalto.it Maxalto was established in 1975 as the company to work alongside B&B Italia in its productive experience and work together to define its precise identity in the specialised production of high quality furniture. The original goal of Maxalto, to seek the highest possible quality while bridging the gap between sophisticated craftmanship and modern technology, has found a new form of expression. Shapes and designs have become bolder, dimensions have reached a new essentiality, while a new range of wood perfectly expresses contemporary style trends.

B&B ITALIA CONTRACT DIVISION www.bebitaliacontract.com B&B Italia Contract Division operates inside the Group B&B Italia S.p.A. and, moved by the same spirit, distinguishes itself in the field of furniture for community as one of the protagonist of this market in its different branches: hotels, residences, club houses, restaurants, stores, showrooms, cruise ships, motor-yachts, banks, offices, congress centres, museums, theatres.

MOOOI www.moooi.nl Moooi is a fast-growing, prestigious Dutch company based in Breda, in The Netherlands, that is active in the design sector (furnishing accessories and lighting). In January 2006 B&B Italia acquired 50% of Moooi.